After going through almost the entire internet looking for a comprehensive advice on Twitter, and how it relates to your business, it's time to cover one critical factor that will make or mark your success. The question is how much time and effort should you put into Twitter marketing?Its answer comes in two forms. First, you need a lot of effort in your market, to have your Twitter strategy succeed. Secondly, you need just a little time, probably 5 hours a week on Twitter. In the following section, you will get an explanation for this specific recommendation.
You need all your effort dedicated to making the right impression
You need to put all your energy into Twitter marketing because of its high conversion rates. Twitter users look at the person who makes an update or retweets, more than they look at the update itself. There is a high chance of an update going viral because someone, whom many users perceive as important, retweeted it.
Gather all the resources you can lay hands on, and come up with a tactical approach of sending Twitter updates that contain your important marketing plea. Use influencers to push the update across many sub-groups of interests that exist within Twitter. This process appears simple but it requires you to spend more time on the development phase that requires full commitment.
On Twitter, quality is better than quantity
It is impossible to get good Twitter outcome when all you do is make updates and send them. No, you need more than updates. Create contests, customer feedbacks and quarries, make research questions about your products and services, and above all, embrace the aspects of good copyediting in your messages.
Twitter users are trained to skim and follow links and if you have a good marketing copy that fits 150 characters to leave a space for a link, then you are set. You will spend more time on influencers, campaign development and copywriting, but not much of this time will be on Twitter itself.
After you come up with your series of marketing messages that fit into Twitter updates, you should get a tool that allows you to schedule your tweets. You can then have updates that cover an entire week in a short time of about two hours. Remember that you already took care of the creation phase, and now you are only implementing what you have.
You need another two hours every week to go through the replies, mentions, retweets, and react to them accordingly. If you have the right third-party Twitter platform, you will be able to schedule everything, get reports and an analysis of how your campaign is doing. If you knew how to buy Twitter followers, it helps you to evaluate the quality of followers you got for a given price.
Work more on your business to have something to say on Twitter
Most of what appears on Twitter takes place beyond its boundaries. The platform is best used as a reporting, observation and testing platform. So, in all efforts seek to convert followers to click your links and go to your platform, and that is your website, where you have full control of the affairs. To put it concisely, do a thorough work on Twitter, but deliver it in less than five hours every wFeek.
